Kathryn Winsted, Ph.D is Associate Professor of Marketing and Director of the Center for Student Enterprise (CSE). As Director of CSE, she advises and mentors 70- 80 students who run five businesses on the ÌÒñ«ÉçÇø Pleasantville campus. She ran a competition each year for students to pitch business ideas for additional student-run businesses and helped students to bring these ideas to fruition. Now she meets with the management team of each business every week to keep the business running smoothly and provides administrative support whenever needed.
Kathy's research is in the areas of service excellence, entrepreneurship, and high engagement teaching practices. Her research has been published in the Journal of Retailing, Journal of Services Marketing, European Journal of Marketing, Marketing Education Review, Journal of Case Studies, Atlantic Marketing Journal, Journal of International Service Industry Management, Journal of International Management Development, and other journals and proceedings. Kathy is an active reviewer for the Marketing Education Review and the Journal of Services Marketing.
For the classroom, Dr. Winsted has developed a series of single-session micro-simulations that she uses to teach freshmen in Introduction to Business classes. For each simulation, she has developed business math homework assignments and Excel sheets to support decision making. She has also developed a learning community combining the introductory business class and the introductory computer information systems class so that students develop Excel worksheets in the CIS class that they then use to make decisions in the BUS class.
Kathy has also taught a wide range of marketing courses. She currently teaches Digital Marketing to help marketing students be ready to participate fully in this rapidly changing field that is the focus of most marketing efforts today. For this course, she secures two clients each spring semester and the students develop digital marketing strategies that they present to these clients.
Fleischmann, D., Berger, K.A., Winsted, K. (2015). Northern Lights. Journal of Case Studies. 33(2), 104-115.
Winsted, K. (2013). Using Technology to Teach Pricing Concepts. Atlantic Marketing Journal. 2(3), 24-42.
Winsted, K.F., Winch, J.K. (2023). ÌÒñ«ÉçÇø Delivers: A Student-Run Campus Food Delivery Service. Case Research Journal. 43(2).
For the past five years, Professor Kathy Winsted’s digital marketing students have partnered with small businesses to audit their digital marketing strategies. Check out how this class project delivers real-world impact for businesses and provides invaluable hands-on experience for students.
Every year, students in ÌÒñ«ÉçÇø’s Lubin School of Business generate an impressive $650K in revenue through student-run businesses. That's learning for the real world.
Experiential learning isn't just a trend in higher education; it's the heartbeat of the ÌÒñ«ÉçÇø experience. From donning hip-waders to assess water quality, documenting first-hand narratives of a groundbreaking era in human history, immersing in a transformative semester in LA, to initiating and overseeing on-campus businesses from inception—ÌÒñ«ÉçÇø students don't just learn, they do.