Keep in mind that the online webpage where your products are offered for sale is only a small part of what is required for a successful e-commerce business. It’s a bit like the façade of a Hollywood movie set. One also needs to consider the variety of other basic functions required to operate a business, such as inventory management, payment processing, packaging, shipping, customer service and returns, among many others.
Bruce Bachenheimer
Biography
ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES
Bruce Bachenheimer is a Clinical Professor of Management and was the Executive Director of the Entrepreneurship Lab at ÌÒñ«ÉçÇø from 2011-2021. He teaches undergraduate and graduate courses, primarily in the areas of entrepreneurship, management and strategy. Among other initiatives, he has implemented and organized the ÌÒñ«ÉçÇø Pitch Contest, Business Plan Competition, Israel Entrepreneurship Initiative, Veterans Entrepreneurship Boot Camp, and the Ted and Pat Levine Proof of Concept Entrepreneurship Initiative. He has twice been appointed a Faculty Fellow of the Wilson Center for Social Entrepreneurship.
Mr. Bachenheimer dedicates over 200 hours a year to serving as a Director, Advisor, and Mentor to a number of private, non-profit, and governmental organizations, these include: Emma Mason (Advisory Board), BioGenCell (Advisory Board), Disruptive Technologists of NYC (Board of Directors), New York City Economic Development Corporation’s ELab Bio and Health Tech NYC (Mentor), Accelerator for Biosciences in Connecticut (Mentor), and the NSF I-Corps (Industry Mentor). He is an Emeritus Board Member and past Chair of the New York City Chapter of the MIT Enterprise Forum and has served on the organization’s Global Board. He also served on the Board of Directors & Advisors of LeadAmerica, a Sam Walton Fellow of Students in Free Enterprise, a Reviewer for The Case Journal, on the Planning and Selection Board of the Bank of America Youth Entrepreneur Awards Program, and as a consultant a variety of new ventures.
Mr. Bachenheimer also commits approximately 100 hours annually to providing expert commentary to journalists, reporters, and radio/television program hosts. As a result, he has been widely quoted in a variety of domestic and international publications and has been featured on radio and television. The following are examples of the hundreds of times he has appeared in the media as an expert on entrepreneurship. Television: ABC, KBS (Korea), MSNBC, NEWS 12 Westchester, NYC TV, PBS, and WPIX Channel 11. Radio: 1010 WINS, KUHF (NPR), Radio France, Voice of America, Voice of Israel, and WGCH. Newspaper/magazine: 21st Century Business Herald (China), Business News Daily, BizEd, Chatham Courier, Computerworld, Consumer Reports, Crain’s New York Business, El Punt Avui (Spain), Entrepreneur, Finanz und Wirtschaft (Switzerland), Forbes, Fortune, Herald Tribune, Inc., Industry Week, The Journal News, Kiplinger’s, La Presse (Canada), L’Usine Nouvelle (France), Mashable, Military Advanced Education, New York Business Journal, New York Daily News, New York Post, Newsday, Private Wealth, The Star Ledger, The Sydney Morning Herald (Australia), Technology Review, The Hill, TimeOut New York, USA Today, U.S.News & World Report, Pittsburgh Post-Gazette, The Wall Street Journal, and The Westchester County Business Journal.
Additionally, Mr. Bachenheimer spends about 50 hours a year as a speaker or panelist for numerous organizations, these include: Alpha Chi, Asian Business Association, Australian National University, Beta Alpha Psi, Beta Gamma Sigma, China Publishing Group, Columbia University, Consulate General of Israel, Cooper Union, Dentons US LLP, Disruptive Technologists of NYC, Embassy of France, Enstitute, Envision Global Forum, Friendship Ambassadors Foundation, Generation Startup, Girl Scouts, Global Consortium of Entrepreneurship Centers, Global Entrepreneurship Network Israel, Goldenseeds, Guizhou University, H.R. College of Commerce and Economics, HealthTech Westchester, IBM, IDC Herzliya, Indian School of Management and Entrepreneurship, Kairos Society Global Summit, Lawline, LeadAmerica, Make Mine a Million $ Business, McGraw-Hill/Irwin, MIT Enterprise Forum (Global), MIT Enterprise Forum of Israel, MIT Enterprise Forum of New York City, National Consortium of Entrepreneurship Centers, New York City Department of Small Business Services, New York City Economic Development Corp., One Day Immersion, Phoenix Publishing & Media Group China, ROI Community, SBA/SCORE Westchester, Sigma Iota Epsilon, Tel Aviv University, Temple Beth El of Northern Westchester, The Academic College of Tel Aviv-Yaffo, The New York Academy of Sciences, TRI/O Tech Technology Entrepreneurship School, United States Department of State Foreign Press Center, United States Department of State International Visitor Leadership Program, University of Dar es Salaam, Wipro, Yonkers Business Week, and the Youth Assembly at the United Nations.
To advance his professional knowledge and skills, Mr. Bachenheimer regularly attends academic conferences and seminars, these include the Global Consortium of Entrepreneurship Centers annual conference (every year since 2004), the United States Association for Small Business and Entrepreneurship conference, the 32nd Price-Babson Symposium for Entrepreneurship Educators, and the Lean Launchpad Educators Seminar. Additionally, he attends a wide range of industry conferences and events each year.
Mr. Bachenheimer's earlier career includes having served as a Vice President of iQ Venture Partners, an Assistant Vice President of Westpac Banking Corp. and an International Banking Officer for the Bank of Tokyo. As the International Product Manager for MSI, an SBA certified 8(a) firm, he was responsible for the initial commercialization of a high-technology forensic science system. In that position, he conducted business in over twenty countries. He was also the founder of Annapolis Maritime Corp. and Co-Founder of StockCentral Australia. Other activities include having sailed his 36' boat from New England, through the Caribbean, to South America and back.
Mr. Bachenheimer holds a BBA, Summa Cum Laude, from ÌÒñ«ÉçÇø. He spent a semester at Tsukuba National University in Japan as an undergraduate and continued to study Japanese at New York University after graduating. He later received the McKinsey & Company Leadership Scholarship to pursue an MBA degree, which he earned from the Australian Graduate School of Management.
Education
Publications and Presentations
SELECTED CONTRIBUTIONS & PUBLICATIONS
Bachenheimer, B., Isaak, R., Isaak, A.J. (2013). Reaching for Scalable Entrepreneurship: Implications for Growth and Job Creation. In A. B. Schulte and B. T. Sauer (Ed.), Entrepreneurship: Theory, Role of Economic Development and Practices. Hauppauge, NY: Nova Science Publishers.
Bachenheimer, B. (2015). US must support new entrepreneurial ventures to create jobs and remain competitive. The Hill.
Bachenheimer, B. (2020). Entrepreneurs are sure to find inspiration in the pandemic. Crain's New York Business.
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