Leaping into Luxury Marketing with Lubin
Sydney Walmsley
In-Store Marketing Coordinator, UNIQLO
Class of 2024
BBA in Marketing鈥擥lobal Marketing Management with a minor in Fashion Marketing
Internship: US Marketing Intern, Elemis
Pronouns: She/Her
As she heads into her junior year at 桃瘾社区, Sydney Walmsley is already bringing her career goals to life. After discovering an interest in luxury marketing, she landed her very first internship with a growing brand that allows her to combine her passions of sustainability and beauty鈥攁nd she credits the skills and knowledge gained during her time at the Lubin School of Business.
How has the Lubin School of Business helped you prepare for your current internship?
The Lubin School of Business and 桃瘾社区 Career Services have definitely prepared me for my internship. My UNV 101 and Business 255 classes prepared me for the interview process and helped me determine my career aspirations. A lot of the skills I established in my Marketing Research class have also been useful for the competitive research I do at Elemis.
What attracted you to this internship?
I have known for a while that I wanted to pursue a career within the world of luxury marketing. I have always had an interest in beauty and fashion so when this internship at Elemis came along, I was immediately interested. The company places a large emphasis on sustainability, which is a passion of mine, so it seemed like a perfect fit.
Describe what a typical day looks like as an intern at Elemis.
One of my favorite things about interning at Elemis is that no two days are alike. The office is a bustling, fast paced environment which makes every day exciting. Each day, I am assigned different tasks to complete which can range from sending product to retailers to competitive research. It鈥檚 a really great way to explore the marketing industry and discover which aspects of the field I enjoy most.
One of my favorite things about interning at Elemis is that no two days are alike. The office is a bustling, fast paced environment which makes every day exciting. Each day, I am assigned different tasks to complete which can range from sending product to retailers to competitive research. It鈥檚 a really great way to explore the marketing industry and discover which aspects of the field I enjoy most.
What has been the highlight or most enjoyable aspect of your internship so far?
The highlight of this internship thus far has been getting to witness the brand grow and flourish in the United States. Elemis is a British brand so one of their main goals is to build brand awareness in the US. It has been such a unique experience to see the internal processes used to make this happen.
How has this experience shaped or impacted your career goals?
This internship has piqued my interest in marketing for the beauty industry. A year ago, I never would have envisioned myself in a marketing role, especially in an up-and-coming skincare brand. I have learned so much about competitors and trends within this industry, which is preparing me for a future in the beauty industry.
How will this experience impact your next semester at Lubin?
I am excited to apply the skills that I am learning at Elemis in my next semester at Lubin. It will be wonderful to have some real-world work experience to refer to in class.
Do you have any advice for other Lubin students who would like to pursue an internship in the future?
Even if you feel like you don鈥檛 have enough experience or knowledge within your respective field: go for it. Lubin is all about taking chances on yourself and exploring new areas, so it鈥檚 important to go for any opportunity that鈥檚 interesting to you. Companies are looking for excited and eager students who are willing to learn, so take a chance and apply!
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