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This summer, Evan Smith '27, communication and media studies, is a digital media intern for a boutique, where he helps manage the brand’s social media account. Smith started rating Instagram profiles as part of a trend, but now brings in thousands of dollars a month with his reviews and a partnership with Adobe Lightroom. “I want to turn this into something long-term,” Smith said, acknowledging how fame and money can recede for influencers after a few years.