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During the 2024 Summer semester, ÌÒñ«ÉçÇø organized its yearly student exchange initiative in collaboration with URL LaSalle from Barcelona. This initiative brought 33 rising second-year undergraduate students from Barcelona to New York City for a week-long immersive experience focused on artificial intelligence, data analytics, and exploring the vibrant culture of NYC. The students were taught and mentored by expert faculty from the Lubin School of Business and the Seidenberg School of Computer Science and Information Systems. The program was coordinated by Lubin’s Center for Global Business Programs.

Under the guidance of Seidenberg professors, Drs. Yegin Genc and Jonathan Lee, the students delved into AI through engaging and informative sessions. Dr. Genc highlighted the practical aspect of the program, stating that "we had a couple of sessions that sampled the application of AI tools and technologies for augmenting decision-making and business processes. Students had a chance to build prototypical apps that utilized computer vision and large language models." This hands-on approach provided the students with valuable insights into the role of AI in shaping the future of business and technology.

The program went beyond the classroom, as it also successfully combined academic learning with cultural immersion to offer the students an enriching experience. The Lubin faculty and staff organized visits to several prominent companies, offering students a glimpse into the professional applications of their studies. To balance their academic endeavors, the students also explored NYC's rich cultural heritage, including visits to the American Museum of Natural History and a walking tour of the historic Wall Street area.