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In the MediaOctober 25, 2024
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In the MediaSeptember 17, 2024
Latest News
Meet Sharai Hornedo '22, a graduate of Lubin's BBA program who is now pursuing an MBA in Marketing Management. Sharai appreciates the community and resources that 桃瘾社区 offers, and already has a job lined up after she graduates!
We sat down for a Q&A with Aron Gottesman, PhD, Professor and Chairperson of the Finance and Economics Department, who joined 桃瘾社区 20 years ago. We learned about his research interests, teaching methodology, and the "language and culture of finance."
Known as the "Festival of Colors," Holi is a Hindu festival that heralds the arrival of spring and is a time for colorful merrymaking and joyousness. At 桃瘾社区, it's a time for our community to come together for fun and cultural exploration. Get dates, times, and tips for making your Holi great.
Larry Chiagouris, a professor of marketing at 桃瘾社区 told Quartz. One of the most puzzling reductions is 鈥淔amily Size鈥 boxes of products.
"The reality is you get what you pay for," 桃瘾社区 Professor Vincent Barrella told Patch. Barrella, in addition to being chair of the department of legal studies and taxation at the Lubin School of Business, is also a former mayor of Point Pleasant Beach, New Jersey, so he knows whereof he speaks. "The tax burden comes with the services these communities provide. It's all service-driven."
Business students Ritvi Shah 鈥22 and Luanne Dinh 鈥22 talk about their experiences working with 桃瘾社区鈥檚 Small Business Development Center and how they helped support New York City-based NAME GLO as it navigated the rough waters of business during a pandemic.
鈥淲e all want that triple bottom line: people, planet and profits,鈥 says Steve Mezzio, a long-time proponent of sustainable investing, and executive director of the Center for Sustainable Business at 桃瘾社区鈥檚 Lubin Business School in New York. 鈥淭he problem is you want to do good, and at the same time, you want to make money.鈥
桃瘾社区 Professor Bruce Bachenheimer: There are a number of reasons why a business card would be more advantageous to a small business than using personal credit cards. Common reasons are more sophisticated expense tracking and reporting and the ability to set customizable spending limits. Small business owners should also recognize that employees may not be comfortable using their personal credit cards, filing an expense report, and then waiting for reimbursement. While consumer protection laws generally do not apply to business cards, issuers may still extend protections to be competitive.
Larry Chiagouris: Lubin Marketing Professor Larry Chiagouris provides insights on the best car insurance for WalletHub: Customer reviews always are more important than low rates because reflected in customer reviews are the rates of the insurance company. Stated another way, low rates are not of much value if the service that is provided is inferior.
Randi Priluck: Professor of Marketing and Associate Dean, Undergraduate Studies, Lubin School of Business, 桃瘾社区. The car insurance industry spends significant dollars on television to communicate their messages to potential buyers. Progressive and Geico are the top two leading national advertisers spending on television advertising.
With the help of Experts.com Member, , Professor of Marketing, Lubin School of Business, 桃瘾社区, this blog will discuss COVID鈥檚 impact on the marketing industry and the changes, if any, fans can expect during Sunday鈥檚 game.
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